let's explore
projects

from the present & past
See how I helped others.
Or how I can help you.

the art
of living

in flow

Rashg Art is a Exclusive Limited Edition sportswear brand for Flow Lovers: Martial artists & Surfers.

The brand combines the need for unique expression through sportswear and a love for art – made by real humans or AI.

Co-founding
Startup
AI
Business Design
Online presence
Strategy
Sportswear
Art
Product design
Health

think differently

in the age of AI

You need to think differently
in the age of AI. Traditional approaches no longer guarantee business success.

SherpasDurden carry medium sized businesses through strategic AI transformations, enabling you to improve decision-making and adapt to swiftly changing markets.

Co-founding
Startup
AI
Business Design
Online presence
Strategy
Automation

happy employees

for succesful businesses

The core belief of the EVI group is that succesful businesses are created by having happy employees. And when it comes to employee happiness, there is no ‘one-size-fits-all’ solution.

The ideation, design and creation of the EVI brand, EVI propositions & UX/UI of the business ecosystem, enables their EVI group to expand their services to the digital domain.

Project management
Creative direction
Branding
Survey builder (backend)
Website
Mobile App
Graphic design
Digital Ecosystem
Ecommerce platform
Customer service portal

big data
x ai

to design futures

Futurity Science Tools is the automated big data analysis tool that gives you deep insight in the futures of any given innovation.

Making thousands of AI automated reports visible and put powerful innovation tools in the hands of R&D teams all over the world. So you can make innovation decisions smarter & faster.

Online strategy
Website
Big Data
AI
Futures Design
Innovation
Marketing

easily
picked

securely stored

A simplified order picking interface for the Autostore robot warehouse of B&S.

Touch based user interface for the picking table. With clear, simple steps so users easily understand what to do.

Setting the standard for user interfaces in a Dutch billion dollar multinational in logistics of FMCG.

User Interface Design
Project Management
API
Software Development

online presence

for various brands

A website or webshop is one of the first things to build when creating a new business. product or service.

It is the visible part of your business, which helps to inform and test the market, and creates a proper funnel for your marketing & sales efforts.

Website
Online marketing
eCommerce platform

power up with purpose

a practical playbook

A practical playbook for building a better future for your business. The world. And yourself.

In this ebook you will read how to:

Design, build & lead your business with purpose.

See your business as an ecosystem of value creation & capture, proposition, people, processes and power.

Get grip on the complexities of your business & brand ecosystems, using the Strategic Business & Brand Alignment Canvas.

Strategy
eBook
business design Canvas

grow food
locally

worldwide

The brand InstaGreen is a reference for other small and medium sized urban farms around the world.

After converting the indoor vertical farm into a provider of knowledge and tools, we helped over 50 other farmers kickstart their business in all parts of the world. In 2022 we were honoured to give a TEDx Barcelona talk.

Co-founding
Branding
Startup
Urban Farming
Business Design
Marketing
Sustainability
Product design
Logistics
Thought Leadership
Process Design

a clear
brand

with clear processes

Developing advanced ERP software in a multistakeholder environment can be very complex. The Codeless  brand is therefor kept extremely simple and clean. 

To ensure the customers also experience this,  the Codeless team has to work together as a Swiss clock. The internal processes – from marketing to customer service – were therefor clearly described in a ‘how to codeless’ document.

Branding
Software Development
Marketing
Marketing
Sales
Product management
Logistics
Thought Leadership
Process Design

optimized processes

for team alignment

Canon Business Center @22 serves as a benchmark for excellence among business centers, distinguished by its smart approach to marketing, sales, and customer service, making it second to none.

However, even top-performing organizations can refine their processes. To achieve this, a comprehensive review was conducted, scanning all activities from marketing to customer service. Each process was carefully evaluated in collaboration with the team and optimized for greater efficiency where needed.

Process Design
Strategy
Imaging

maintain
ships

with just one app

Flexible design system for Vessel Maintenance Software created by Codeless for a large Dutch shipyard.

Design for mobile end user app. Backend for admin, which enables the creation of maintenance plans for a great variety of ship layouts.

User Interface Design
Design system
Backend
Project Management
Maritime
Mobile app
Vessel Management
Software Development

pro(tein) burgers

for tough vegans

Heura is a fast-growing startup, making plant-based protein to reduce the human footprint from meat production.

The key to high impact? Convince the biggest meat-eaters—athletes and traditional men—to choose plant-based protein.

This product and brand proposal does just that.

Branding
Product Design
graphic design
sustainable food

let's talk about
your future

and how we could build it even better

Let's
talk